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What is SoLoMo?
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SoLoMo is a concept first proposed in February 2011 by John Doerr, a famous venture partner, when he just blurted out such three then hottest key words as Social, Local and Mobile that were talked about by different technological players only months later. The term SoLoMo overwhelmed the world, soon recognized as the absolute trend of the future Internet marketing.
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SoLoMo at the Pai PR & Communications
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In the era “centering user experience and benefits”, the Pai PR & Communications following the trend has developed its SoLoMo marketing module, whose purport as a So Easy, Low Costs and More effective module has made marketing more precisely targeted.
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The Pai IBeacon Scenario Experience + Marketing
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iBeacon that accommodates function series such as interaction enhancement, branding and information collection has now been enlisted as a cutting-edge tool preferred in diversified social service scenarios as well as the best approach for businesses to attract fans.
Through the ibeacon application, the Pai PR & Communications managed to develop more interactions of scenario marketing, thus attracting higher user participation and attaining highly efficient user conversion.
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One never has to worry about the boring HSR trip, during which he/she just turns the Bluetooth on and is accessed to massive preferential offers including HSR Dining Coupon, Cash-filled Red Pocket, Flight Ticket Coupon, HSR Ticket Coupon, Film Ticket, Taxi Coupon, Scenic Spot Admission, H5 Casual Games and diversified vouchers through WeChat Shake.
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As a real quality marketing platform integrating brand and marketing, “Changyao” that has successfully combined “precision brand promotion” with “direct consumption induction” has become a perfect entry for business clients to connect the billions of passengers through WeChat and has gifted efficient Internet mobile marketing with infinite possibilities.
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More than that, leveraging the more powerful user data analysis technology, the Pai PR & Communications is enabled to clearly map consumers and locate true opinion leaders so as to get businesses fully prepared for subsequent promotion and social community operation, thus truly providing more innovative application means for their Internet marketing.
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The Pai PR & Communications worked together with Chinese leading HSR Changda Media Group, Sensoro and the Tencent WeChat platform and launched the HSR scenario Internet mobile product based on WeChat and ibeacon technology, which provides, on the basis of data and technologies, customers with the optimal and measurable brand promotion and product marketing solutions.
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The Pai PR& Communication S-CRM makes data speak for you
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M-DATA, based on the SCRM system independently developed by the Pai PR & Communications, helps enterprises locate and integrate customer data through diversified channels to accumulate the user portrait. The Pai PR & Communications has reached strategic partnership with the domestic leading database company Baifendian and provides precise data analysis and match by means of the most advanced data algorithm.
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The key to the effectiveness of the SCRM system lies in its ability to interconnect and integrate customer data on different platforms. Through deep application of the big data technology, SCRM system correlates customer data sources on different contact points to data group by means of a certain algorithm to allow exploration and analysis of more customer data. Data integration enables enterprises to identify the same customer from different channel, thus accumulating the user portrait.
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For enterprises, if they are able to accurately explore the online social relations of specific customers, it will be of high marketing value. By tagging, portraitist and segmenting customer groups, the Pai PR & Communications can further realize the effect of exploration into high-value customers. For example, members of a customers’ social network circle can be located by the classification of “Hobby”, thus allowing more accurate customer personalized modelling based on the characteristics of his/her circle and realizing personalized or even one-to-one communications.
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Theoretically, enterprises shall conduct stepwise partition on customers to facilitate optimal resource allocation. Most enterprises classify customers into potential customers, general customers, loyal customers and member customers by loyalty and are trying every effort to realize stepwise conversion of customers.
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Pai VR platform lies between virtuality and reality
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While we are enjoying the conveniences offered by high technologies, more and more new inventions are emerging. The complete outburst of VR in 2016 led the new wave in the technological sector. The Pai PR & Communications has managed to utilize it into marketing effectively so that users are fully immersive, which has greatly improved fun of scenario marketing.
The Pai VR platform allows users to feel the fun offered by high technologies. The 360o seamless visual experience has greatly enhanced user initiatives and rapidly won public recognition for the businesses and the brands.
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Pai H5 Application Let me be your Doraemon
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Since its launch, H5 has brought forth prominent changes to people’s life. Some even predict H5 are likely to be the core of future applications, as it makes mobile webs cooler, enriches content presentations, and accommodates diversified dazzling functions.
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H5 is exactly a marvelous pattern of carrier. In comparison, it is everywhere, able to be not only embedded in both commercials and public accounts, but also shared to WeChat Moments for re-sharing. In addition, H5 can have its QR code.
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The Pai H5 application covers diversified creative and interactive games, like the Four-dimensional Pocket of Doraemon that offers constant surprises to users during their experience who could hardly bear to put it down. Its multi-dimensional application and applicability to multiple areas free the user from the past boring single program.
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A new application ecosystem based on the light application of H5 is in quiet rise. H5 is quietly overwhelm of the native APP market, listing itself as the “future APP” talked about in the circle.
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Pai V Business Card An edge tool for business social activities
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Different from the single mode “electronic business card” available on the existing market, the Pai V Business Card not only accommodates the functions of a transitional one, but also integrates numerous result oriented marketing tools.
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As a light application marketing product, it was intensively concerned by SMEs and individual businesses ever since its launch. The result oriented Pai V Business Card helps SMEs to provide customized solutions and facilitates order conversion.
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In the future, our V Business Card will satisfy demands of users from different industries and launch more accurate customized industry-based solutions.
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In the age when marketing models are relatively fixed, PR services, instead of the traditional competition in imagination, planning and execution, requires more efforts in technology, resource and integration. It’s self-explanatory that the cross-dimensional competitiveness of a PR communication service provider says.
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We’re fully convinced that such an integrated marketing model is gradually breaking the boundary of the traditional PR services, which also serves as a further interpretation and reflection of the brand new O2O service philosophy of the Pai PR & Communications.
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